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Golf league recruitment and retention
College of the Pacific Faculty Reports
  • Melissa J. Davies, University of the Pacific
Document Type
Report
Funder
Golf Saskatchewan
Department
Health, Exercise, and Sport Sciences Department
Publication Date
1-1-2015
Abstract

The purpose of this research was two-fold. First, the research sought to establish the primary information sources utilized by golf league participants prior to joining the league to determine participant recruitment strategies. The second purpose was to explore the relationship between participants’ basic psychological need satisfaction and the type of motivation the participant felt toward the golf league. Together, information obtained from this study provides golf associations and golf directors in Canada valuable information that could aid in designing golf leagues, which both attract and retain members. Increased participation can help to provide consistent financial gains for the golf clubs, while also promoting physical activity endeavors across the lifespan.

Citation Information
Melissa J. Davies. "Golf league recruitment and retention" (2015) p. 1 - 18
Available at: http://works.bepress.com/melissa-davies/40/