For much of its history, the organizational culture for academic librarians and archivists at The University of Western Ontario was primarily a culture of the practitioner. While librarians and archivists supported teaching, research and service at Western, they did not directly engage in it. As a result of grassroots efforts undertaken by members of Western’s academic community in the mid-2000s however, the potential contributions of information workers to the teaching, research and service mandate of University began to garner recognition. Born out of this collective awakening, a successful union drive and shortly thereafter an inaugural Collective Agreement for The University of Western Ontario Faculty Association; Librarians and Archivists (UWOFA-LA). The following contribution describes the shift in organizational culture that is currently underway for the academic community at The University of Western Ontario, and for its information workers in particular. The nature of academic librarians and archivists’ digital labour is also examined here.