Mastering the art of skillful communication with families is a key skill in any effective school leader's arsenal. When school leaders foster school and family connections that increase collective engagement in students’ academic lives, students benefit. "Indeed, family-school relations and parental involvement in education have been identified as a way to close demographic gaps in achievement and maximize students’ potential" (Hill & Tyson, 2009, p. 740). And "the better the engagement between parents, families, and schools, the greater the positive impact on student learning" (Mutch & Collins, 2012, p. 168).