Contributions to Books

Approaches to Marketing an Institutional Repository to Campus

Marisa L. Ramirez, California Polytechnic State University - San Luis Obispo
Michael D. Miller, California Polytechnic State University - San Luis Obispo

Abstract

Marketing is an activity that is integral to the growth and use of a campus
institutional repository (IR). But what kinds of marketing activities
do libraries engage in to advertise the new services associated
with an IR? This chapter summarizes basic marketing principles and describes
the application of those principles as they relate to marketing an institutional
repository within a higher education setting.

Suggested Citation

Marisa L. Ramirez and Michael D. Miller. "Approaches to Marketing an Institutional Repository to Campus" The Institutional Repository: Benefits and Challenges. Edited by Pamela Bluh and Cindy Hepfer.. , 2011. 13-50.
Available at: http://works.bepress.com/mdmiller/23