The Psychology of Money: Beyond Behavioral Finance
Behavioral finance has attracted the attention of both academics and practitioners. This article explores the roots of behavioral finance, psychology, and showns how these principles are actually used in practice.
Cicily Maton and William Marty Martin. "The Psychology of Money: Beyond Behavioral Finance" Investments & Wealth Monitor (2009): 1-3.
Available at: http://works.bepress.com/marty_martin/7