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The Psychology of Money: Beyond Behavioral Finance

Cicily Maton, Aequus Wealth Management
William Marty Martin, DePaul University

Abstract

Behavioral finance has attracted the attention of both academics and practitioners. This article explores the roots of behavioral finance, psychology, and showns how these principles are actually used in practice.

Suggested Citation

Cicily Maton and William Marty Martin. "The Psychology of Money: Beyond Behavioral Finance" Investments & Wealth Monitor (2009): 1-3.
Available at: http://works.bepress.com/marty_martin/7