Bachelor of Science degree, Economics and International Business (included overseas international business studies program at the University of Copenh - California Polytechnic State University, USA Doctor of Philosophy, Business Administration. Major in Marketing, with a minor in Management/ MIS. - University of Arizona, USA Master of Arts, Economics - San Jose State University, USA Mark Spence completed his education at the University of Arizona in 1993, with a Ph.D. in Marketing. Prior to entering the doctoral program, he was Program Manager at Gnostic Concepts, Inc., a market research firm in the Silicon Valley, California, specializing in high technology products. In addition to managing quarterly syndicated reports, he executed both qualitative and quantitative research, developed regression-based forecasting models, and interfaced with high-volume domestic and international clients. More recently, Mark co-founded the Business Plan Academy (www.businessplanacademy.com). In this capacity, he reviews Marketing and Business Plans and makes business strategy recommendations to start-up organizations. He has worked with numerous entrepreneurs as well as senior managers of existing enterprises to align their organizations for optimal profitability and growth. He is also associated with GamePlan Consultlants (www.gameplanconsultants.net), where he has given executive workshops on internal marketing to overseas clients. Dr. Spence joined Bond University, Australia, in 2002, where he is Associate Professor of Marketing. Formerly he was with Southern Connecticut State University in New Haven, Connecticut, USA. He has taught a variety of marketing courses to undergraduates, postgraduates and executives, including Consumer Behaviour, Market Research, Marketing Strategy and Entrepreneurship. Research.
Articles
Events gone bad: Ramifications and theoretical reasonings (with Robin Pentecost and Sudhir Kale), The international journal of sport and society (2011)
The extent to which events are sustainable is an issue of considerable importance (Andersson, and...
Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators (with Sudhir H. Kale), Worldwide hospitality and tourism themes: Casino gaming (2009)
Purpose – Most of the growth in casino expansion for the foreseeable future will take...
Affordable housing: Exploratory findings from the state of Queensland (with Sudhir H. Kale), Business papers (2008)
Affordable housing is proving to be a serious bottleneck in economic development: nationally, one in...
Creating emotions via B2C websites (with Marilyn Y. Jones and Christine Vallaster), Business papers (2008)
Compared to offline media communications, business-to-consumer (B2C) websites possess unique characteristics that affect the likelihood...
Optimising the internal value chain: Principles and practices (with Sudhir H. Kale), Business papers (2008)
The employee–customer interface in hedonic services requires high quality interactions at key touch points to...
Book Chapters
A trination analysis of social exchange relationships in e-dating (with Sudhir H. Kale), Social networking communities and e-dating services: Concepts and implications (2009)
More than half a billion users across the globe have availed themselves of e-dating services....