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Article
Teaching Trademark Theory Through the Lens of Distinctiveness
Journal Articles
Document Type
Article
Publication Date
1-1-2008
Disciplines
Publication Information
52 St. Louis U. L.J. 843 (2007-2008)
Abstract
This contribution to the annual teaching edition of the Saint Louis University Law Journal encourages teachers to begin trademark law courses using the concept of distinctiveness as a vehicle for articulating producer and consumer perspectives in trademark law. Viewing the law through these sometimes different perspectives helps in approaching a variety of doctrines in trademark law, and both perspectives are relatively easy to grasp in the context of distinctiveness.
Citation Information
Mark P. McKenna. "Teaching Trademark Theory Through the Lens of Distinctiveness" (2008) Available at: http://works.bepress.com/mark_p_mckenna/22/
Reprinted with permission of the St. Louis University Law Journal © 2008 St. Louis University School of Law, St. Louis, Missouri.