Here is everything you and your library need to make the most of their friends group - or to start a viable and active new group. Friends group expert Mark Herring offers step-by-step advice for how public and academic libraries can capitalize on this important asset, including establishing and organizing a steering committee, marketing and public relations, advocacy, and special events programming. Special sections focus on feasibility studies, establishing perpetual programs and legacy gifts, and establishing and utilizing a Friends' Web site for fundraising.