A recent approximate self-consistent molecular orbital theory (complete neglect of differential overlap or CNDO) is used to calculate charge distributions and electronic dipole moments of a series of simple organic molecules. The nuclear coordinates are chosen to correspond to a standard geometrical model. The calculated dipole moments are in reasonable agreement with experimental values in most cases and reproduce many of the observed trends. The associated charge distributions of dipolar molecules show widespread alternation of polarity in both saturated and unsaturated systems. These results suggest that charge alternation may be an intrinsic property of all inductive and mesomeric electronic displacements.