Dr Mark Freeman is a lecturer in the School of Information Systems and Technology at the University of Wollongong, Australia. His primary research areas are human-computer interaction and community informatics where he has published his work at a number of international information systems conferences. Other research areas include e-learning and social networking technologies. He received a PhD from the University of Wollongong, where his doctoral research examined the relationship between human-computer interaction and e-commerce systems. The thesis was titled 'Assessing the Usability of Online Grocery Systems to Improve Customer Satisfaction and Uptake'. Mark previously received a BInfoTech(Hons) from the University of Wollongong. Mark is currenlty studying a Graduate Certificate in Higher Education. Professional Activities and Affiliations: • Director of Industry and Community Engagement (SISAT) • Member of IEEE • Member of ACM • Member of ICT Illawarra Current Research Students: • Fayez Alshehri : Increasing Usability of Touchscreen Mobile Devices • Abdullah Al Asraj : Optimising Integrated Instructional Techniques Using Cognitive Load Theory • Fouad Elgahwash : The Role of Information Technology in Creating Customer Relationships in Libyan Banking Sector.
Articles
Considering Cognitive Load Theory Within E-Learning Environments (with Abdullah Alasraj and Paul Chandler), PACIS 2011 Proceedings (2011)
This study seeks to investigate how cognitive load influences knowledge construction and what is the...
Does Technology use Change when in a Developed Country? A Case Study of Libyans in Australia (with Fouad Omran Elgahwash), ACIS 2011 Proceedings (2011)
With developing countries now gaining access to modern banking services for their customers, research is...
Does technology use change when in a developed country? A case study of Libyans in Australia (with Fouad Elgahwash), Faculty of Informatics - Papers (2011)
With developing countries now gaining access to modern banking services for their customers, research is...
Fire, wind and water: Social networks in natural disasters, Faculty of Informatics - Papers (2011)
Online grocery systems design through task analysis (with Alison Freeman), Faculty of Informatics - Papers (2011)
Purpose – Modelling users’ interactions online is envisaged to allow developers to increase the usability...
Contributions to Books
Experiences of users from online grocery stores, Faculty of Informatics - Papers (2009)
Grocery shopping, traditionally considered as the pinnacle of the selfservice industry, is used as the...
Presentations
Considering cognitive load theory within e-Learning environments (with Abdullah Al Asraj and Paul A. Chandler), Faculty of Informatics - Papers (2011)
This study seeks to investigate how cognitive load influences knowledge construction and what is the...
Usability as a panacea (with Matthew Bowden), Faculty of Informatics - Papers (2010)
After implementation of a web-based application in a tertiary education environment, an expert review of...
Using task analysis to design intuitive online grocery systems (with A Freeman), Faculty of Informatics - Papers (2010)
This paper presents a normative task model for modelling user interactions with online grocery stores....
Mixing them up: group-work with NESB students, Faculty of Informatics - Papers (2009)
This paper describes the implementation of a Problem-Based Learning assessment in a postgraduate ICT fundamentals...