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Article
A Blueprint for Mass Customization in Higher Education
International Journal of Information and Operations Management Education
  • Mark D. Hanna, Georgia Southern University
  • Samir Barman, University of Oklahoma
Document Type
Article
Publication Date
1-1-2014
DOI
10.1504/IJIOME.2014.067555
Abstract

Societal pressure for cost reduction has created an environment ripe for change in the value delivery system of higher education. When taken together, recent developments including massive open online courses (MOOCs), a strategy of flipping the classroom, and a changing focus from effective teaching to assurance of student learning, create an opportunity to address this societal pressure through mass customisation (MC). We use three elements of mass customisation (elicitation, process flexibility, and infrastructural logistics) and four approaches to MC (collaborative, adaptive, cosmetic, and transparent), to develop and discuss a blueprint for mass customisation in higher education.

Citation Information
Mark D. Hanna and Samir Barman. "A Blueprint for Mass Customization in Higher Education" International Journal of Information and Operations Management Education Vol. 5 Iss. 4 (2014) p. 324 - 343 ISSN: 1744-2311
Available at: http://works.bepress.com/mark_d_hanna/14/