Acculturation

Link

Identity, Demographics, and Consumer Behaviors: International Market Segmentation across Product Categories (with Nicolas Papadopoulos and Michel Laroche), International Marketing Review (2011)

Purpose – The purpose of this paper is to focus on two questions that are...

 

Link

Acculturation and Consumption: Textures of Cultural Adaptation (with Michel Laroche, Frank Pons, and Rony Kastoun), The International Journal of Intercultural Relations (2009)

This study examines patterns of cultural adaptation of an ethnic minority as manifested in consumption...

 

Link

Acculturation to the Global Consumer Culture: Scale Development and Research Paradigm (with Michel Laroche), The Journal of Business Research (2007)

The globalization of the marketplace and how this process is shaping the cultural characteristics of...

 

Globals, Locals, and Creoles: Acculturation to Global Consumer Culture, Ethnic Identity, and Consumptionscapes (2007)
 

Advertising

Link

Competitive Advertising Interference and Ad Repetition Effects: Comparing High-share and Low-share Brands (with Michel Laroche and Irene Maravelakis), International Journal of Advertising (2006)

This empirical study brings together prior research on competitive advertising effects from two perspectives: ad...

 

Link

Attitude Accessibility, Certainty and the Attitude-Behavior Relationship: An Empirical Study of Ad Repetition and Competitive Interference Effects (with Michel Laroche and Irene Maravelakis), International Journal of Advertising (2002)

This empirical study considers the influence of both advertising repetition and brand share on attitudes,...

 

Age differences

Link

Exploring Age-Related Differences in Information Acquisition for a Gift Purchase (with Michel Laroche and Elizabeth Browne), The Journal of Economic Psychology (2004)

This study examines age differences with respect to consumers’ usage of in-store information sources, and...

 

Brand extensions

Link

The Critical Role of Congruency in Prototypical Brand Extensions (with Maria Kalamas, Michel Laroche, and Robert Laufer), The Journal of Strategic Marketing (2006)

Drawing on categorization theory, this empirical study focuses on the critical role of congruency in...

 

Consumer behaviour

Link

Ethnic Identity’s Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies (with Michel Laroche and Nicolas Papadopoulos), Journal of the Global Academy of Marketing Science (2011)
 

Link

Cosmopolitanism, Individual-level Values and Cultural-level Values: A Cross-cultural Study (with Seçil Erdoğan, Gülay Arıkan, and Tuğça Poyraz), Journal of Business Research (2011)

Cosmopolitanism (COS) is an important consumer characteristic for international market segmentation. To date, no empirical...

 

Link

Identity, Demographics, and Consumer Behaviors: International Market Segmentation across Product Categories (with Nicolas Papadopoulos and Michel Laroche), International Marketing Review (2011)

Purpose – The purpose of this paper is to focus on two questions that are...

 

Link

Migration and Materialism: The Roles of Ethnic Identity, Religiosity, and Generation (with William Chang), Journal of Business Research (2009)

Culture is the most complex and powerful influence on consumer behavior. Within culturally heterogeneous societies,...

 

Link

Acculturation and Consumption: Textures of Cultural Adaptation (with Michel Laroche, Frank Pons, and Rony Kastoun), The International Journal of Intercultural Relations (2009)

This study examines patterns of cultural adaptation of an ethnic minority as manifested in consumption...

 

Link

Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes (with Michel Laroche and Nicolas Papadopoulos), Journal of International Marketing (2009)

Although there is a consensus that industries are globalizing, the notion that consumer attitudes and...

 

Link

Acculturation to the Global Consumer Culture: Scale Development and Research Paradigm (with Michel Laroche), The Journal of Business Research (2007)

The globalization of the marketplace and how this process is shaping the cultural characteristics of...

 

Link

The Critical Role of Congruency in Prototypical Brand Extensions (with Maria Kalamas, Michel Laroche, and Robert Laufer), The Journal of Strategic Marketing (2006)

Drawing on categorization theory, this empirical study focuses on the critical role of congruency in...

 

Link

“I” versus “We”: How Individualists and Collectivists Use Information Sources to Formulate Their Service Expectations (with Michel Laroche and Maria Kalamas), International Marketing Review (2005)

Purpose – To examine the impact of culture on customer service expectations, specifically, how individualists...

 

Link

Shades of Green: Linking Environmental Locus of Control and Pro-Environmental Behaviors (with Maria Kalamas and Michel Laroche), The Journal of Consumer Marketing (2005)

Purpose – The purpose of this research was to examine the impact of various attitudes...

 

Link

Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture (with Michel Laroche, Linda C. Ueltschy, Shuzo Abe, and Peter P. Yannopoulos), The Journal of International Marketing (2004)

The authors examine the influence of culture on the measurement of service quality and satisfaction...

 

Link

Exploring Age-Related Differences in Information Acquisition for a Gift Purchase (with Michel Laroche and Elizabeth Browne), The Journal of Economic Psychology (2004)

This study examines age differences with respect to consumers’ usage of in-store information sources, and...

 

Link

Information Search Patterns for Gift Purchases: A Cross-national Examination of Gender Differences (with Barry J. Babin, Michel Laroche, Philippa Ward, and Jasmin Bergeron), Journal of Consumer Behavior (2003)

This exploratory study examines the underlying determinants as well as the dimensionality of in-store information...

 

Link

Christmas Gift Search Behaviors: A Three-Country Comparison (with Barry J. Babin, Michel Laroche, and Philippa Ward), The Journal of International Consumer Marketing (2003)

This study explores the underlying determinants of in-store information search for a Christmas clothing gift,...

 

Link

Attitude Accessibility, Certainty and the Attitude-Behavior Relationship: An Empirical Study of Ad Repetition and Competitive Interference Effects (with Michel Laroche and Irene Maravelakis), International Journal of Advertising (2002)

This empirical study considers the influence of both advertising repetition and brand share on attitudes,...

 

Link

Gender Differences in Information Search Strategies for a Christmas Gift (with Michel Laroche, Gad Saad, and Elizabeth Browne), The Journal of Consumer Marketing (2000)

Examines the underlying determinants of in-store information search for a Christmas clothing gift, specifically focusing...

 

Consumption

Link

Identity, Demographics, and Consumer Behaviors: International Market Segmentation across Product Categories (with Nicolas Papadopoulos and Michel Laroche), International Marketing Review (2011)

Purpose – The purpose of this paper is to focus on two questions that are...

 

Link

Acculturation and Consumption: Textures of Cultural Adaptation (with Michel Laroche, Frank Pons, and Rony Kastoun), The International Journal of Intercultural Relations (2009)

This study examines patterns of cultural adaptation of an ethnic minority as manifested in consumption...

 

Link

Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes (with Michel Laroche and Nicolas Papadopoulos), Journal of International Marketing (2009)

Although there is a consensus that industries are globalizing, the notion that consumer attitudes and...

 

Globals, Locals, and Creoles: Acculturation to Global Consumer Culture, Ethnic Identity, and Consumptionscapes (2007)
 

Cosmopolitanism

Link

Cosmopolitanism, Individual-level Values and Cultural-level Values: A Cross-cultural Study (with Seçil Erdoğan, Gülay Arıkan, and Tuğça Poyraz), Journal of Business Research (2011)

Cosmopolitanism (COS) is an important consumer characteristic for international market segmentation. To date, no empirical...

 

Link

Identity, Demographics, and Consumer Behaviors: International Market Segmentation across Product Categories (with Nicolas Papadopoulos and Michel Laroche), International Marketing Review (2011)

Purpose – The purpose of this paper is to focus on two questions that are...

 

Link

Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes (with Michel Laroche and Nicolas Papadopoulos), Journal of International Marketing (2009)

Although there is a consensus that industries are globalizing, the notion that consumer attitudes and...

 

Culture

Link

Cosmopolitanism, Individual-level Values and Cultural-level Values: A Cross-cultural Study (with Seçil Erdoğan, Gülay Arıkan, and Tuğça Poyraz), Journal of Business Research (2011)

Cosmopolitanism (COS) is an important consumer characteristic for international market segmentation. To date, no empirical...

 

Link

Acculturation and Consumption: Textures of Cultural Adaptation (with Michel Laroche, Frank Pons, and Rony Kastoun), The International Journal of Intercultural Relations (2009)

This study examines patterns of cultural adaptation of an ethnic minority as manifested in consumption...

 

Link

Acculturation to the Global Consumer Culture: Scale Development and Research Paradigm (with Michel Laroche), The Journal of Business Research (2007)

The globalization of the marketplace and how this process is shaping the cultural characteristics of...

 

Globals, Locals, and Creoles: Acculturation to Global Consumer Culture, Ethnic Identity, and Consumptionscapes (2007)
 

Link

“I” versus “We”: How Individualists and Collectivists Use Information Sources to Formulate Their Service Expectations (with Michel Laroche and Maria Kalamas), International Marketing Review (2005)

Purpose – To examine the impact of culture on customer service expectations, specifically, how individualists...

 

Link

Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture (with Michel Laroche, Linda C. Ueltschy, Shuzo Abe, and Peter P. Yannopoulos), The Journal of International Marketing (2004)

The authors examine the influence of culture on the measurement of service quality and satisfaction...

 

Link

Information Search Patterns for Gift Purchases: A Cross-national Examination of Gender Differences (with Barry J. Babin, Michel Laroche, Philippa Ward, and Jasmin Bergeron), Journal of Consumer Behavior (2003)

This exploratory study examines the underlying determinants as well as the dimensionality of in-store information...

 

Link

Christmas Gift Search Behaviors: A Three-Country Comparison (with Barry J. Babin, Michel Laroche, and Philippa Ward), The Journal of International Consumer Marketing (2003)

This study explores the underlying determinants of in-store information search for a Christmas clothing gift,...

 

Ethnicity

Link

Ethnic Identity’s Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies (with Michel Laroche and Nicolas Papadopoulos), Journal of the Global Academy of Marketing Science (2011)
 

Link

Identity, Demographics, and Consumer Behaviors: International Market Segmentation across Product Categories (with Nicolas Papadopoulos and Michel Laroche), International Marketing Review (2011)

Purpose – The purpose of this paper is to focus on two questions that are...

 

Link

Migration and Materialism: The Roles of Ethnic Identity, Religiosity, and Generation (with William Chang), Journal of Business Research (2009)

Culture is the most complex and powerful influence on consumer behavior. Within culturally heterogeneous societies,...

 

Link

Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes (with Michel Laroche and Nicolas Papadopoulos), Journal of International Marketing (2009)

Although there is a consensus that industries are globalizing, the notion that consumer attitudes and...

 

Globals, Locals, and Creoles: Acculturation to Global Consumer Culture, Ethnic Identity, and Consumptionscapes (2007)
 

Gender differences

Link

Information Search Patterns for Gift Purchases: A Cross-national Examination of Gender Differences (with Barry J. Babin, Michel Laroche, Philippa Ward, and Jasmin Bergeron), Journal of Consumer Behavior (2003)

This exploratory study examines the underlying determinants as well as the dimensionality of in-store information...

 

Link

The Knowledge-Experience-Evaluation Relationship: A Structural Equations Modeling Test of Gender Differences (with Michel Laroche, Jasmin Bergeron, and Christine Goutaland), Canadian Journal of Administrative Sciences (2003)

This study examines the differences between males and females concerning the relationship of subjective knowledge...

 

Link

Gender Differences in Information Search Strategies for a Christmas Gift (with Michel Laroche, Gad Saad, and Elizabeth Browne), The Journal of Consumer Marketing (2000)

Examines the underlying determinants of in-store information search for a Christmas clothing gift, specifically focusing...

 

Gift purchase

Link

Exploring Age-Related Differences in Information Acquisition for a Gift Purchase (with Michel Laroche and Elizabeth Browne), The Journal of Economic Psychology (2004)

This study examines age differences with respect to consumers’ usage of in-store information sources, and...

 

Link

Information Search Patterns for Gift Purchases: A Cross-national Examination of Gender Differences (with Barry J. Babin, Michel Laroche, Philippa Ward, and Jasmin Bergeron), Journal of Consumer Behavior (2003)

This exploratory study examines the underlying determinants as well as the dimensionality of in-store information...

 

Link

Christmas Gift Search Behaviors: A Three-Country Comparison (with Barry J. Babin, Michel Laroche, and Philippa Ward), The Journal of International Consumer Marketing (2003)

This study explores the underlying determinants of in-store information search for a Christmas clothing gift,...

 

Link

Determinants of In-Store Information Search Strategies Pertaining to a Christmas Gift Purchase (with Michel Laroche, Gad Saad, Elizabeth Browne, and Chankon Kim), Canadian Journal of Administrative Sciences (2000)

This study examines consumers' use of in-store information sources while Christmas shopping. A literature review...

 

Link

Gender Differences in Information Search Strategies for a Christmas Gift (with Michel Laroche, Gad Saad, and Elizabeth Browne), The Journal of Consumer Marketing (2000)

Examines the underlying determinants of in-store information search for a Christmas clothing gift, specifically focusing...

 

Globalization

Link

Identity, Demographics, and Consumer Behaviors: International Market Segmentation across Product Categories (with Nicolas Papadopoulos and Michel Laroche), International Marketing Review (2011)

Purpose – The purpose of this paper is to focus on two questions that are...

 

Link

Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes (with Michel Laroche and Nicolas Papadopoulos), Journal of International Marketing (2009)

Although there is a consensus that industries are globalizing, the notion that consumer attitudes and...

 

Link

Acculturation to the Global Consumer Culture: Scale Development and Research Paradigm (with Michel Laroche), The Journal of Business Research (2007)

The globalization of the marketplace and how this process is shaping the cultural characteristics of...

 

Globals, Locals, and Creoles: Acculturation to Global Consumer Culture, Ethnic Identity, and Consumptionscapes (2007)
 

Information search

Link

“I” versus “We”: How Individualists and Collectivists Use Information Sources to Formulate Their Service Expectations (with Michel Laroche and Maria Kalamas), International Marketing Review (2005)

Purpose – To examine the impact of culture on customer service expectations, specifically, how individualists...

 

Link

Information Search Patterns for Gift Purchases: A Cross-national Examination of Gender Differences (with Barry J. Babin, Michel Laroche, Philippa Ward, and Jasmin Bergeron), Journal of Consumer Behavior (2003)

This exploratory study examines the underlying determinants as well as the dimensionality of in-store information...

 

Link

Christmas Gift Search Behaviors: A Three-Country Comparison (with Barry J. Babin, Michel Laroche, and Philippa Ward), The Journal of International Consumer Marketing (2003)

This study explores the underlying determinants of in-store information search for a Christmas clothing gift,...

 

Link

Determinants of In-Store Information Search Strategies Pertaining to a Christmas Gift Purchase (with Michel Laroche, Gad Saad, Elizabeth Browne, and Chankon Kim), Canadian Journal of Administrative Sciences (2000)

This study examines consumers' use of in-store information sources while Christmas shopping. A literature review...

 

Link

Gender Differences in Information Search Strategies for a Christmas Gift (with Michel Laroche, Gad Saad, and Elizabeth Browne), The Journal of Consumer Marketing (2000)

Examines the underlying determinants of in-store information search for a Christmas clothing gift, specifically focusing...

 

Marketing

Link

Competitive Advertising Interference and Ad Repetition Effects: Comparing High-share and Low-share Brands (with Michel Laroche and Irene Maravelakis), International Journal of Advertising (2006)

This empirical study brings together prior research on competitive advertising effects from two perspectives: ad...

 

Link

Shades of Green: Linking Environmental Locus of Control and Pro-Environmental Behaviors (with Maria Kalamas and Michel Laroche), The Journal of Consumer Marketing (2005)

Purpose – The purpose of this research was to examine the impact of various attitudes...

 

Link

Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture (with Michel Laroche, Linda C. Ueltschy, Shuzo Abe, and Peter P. Yannopoulos), The Journal of International Marketing (2004)

The authors examine the influence of culture on the measurement of service quality and satisfaction...

 

Link

Attitude Accessibility, Certainty and the Attitude-Behavior Relationship: An Empirical Study of Ad Repetition and Competitive Interference Effects (with Michel Laroche and Irene Maravelakis), International Journal of Advertising (2002)

This empirical study considers the influence of both advertising repetition and brand share on attitudes,...

 

Link

Gender Differences in Information Search Strategies for a Christmas Gift (with Michel Laroche, Gad Saad, and Elizabeth Browne), The Journal of Consumer Marketing (2000)

Examines the underlying determinants of in-store information search for a Christmas clothing gift, specifically focusing...

 

Materialsim

Link

Ethnic Identity’s Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies (with Michel Laroche and Nicolas Papadopoulos), Journal of the Global Academy of Marketing Science (2011)
 

Link

Migration and Materialism: The Roles of Ethnic Identity, Religiosity, and Generation (with William Chang), Journal of Business Research (2009)

Culture is the most complex and powerful influence on consumer behavior. Within culturally heterogeneous societies,...

 

Link

Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes (with Michel Laroche and Nicolas Papadopoulos), Journal of International Marketing (2009)

Although there is a consensus that industries are globalizing, the notion that consumer attitudes and...

 

Service level

Link

“I” versus “We”: How Individualists and Collectivists Use Information Sources to Formulate Their Service Expectations (with Michel Laroche and Maria Kalamas), International Marketing Review (2005)

Purpose – To examine the impact of culture on customer service expectations, specifically, how individualists...

 

Link

Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture (with Michel Laroche, Linda C. Ueltschy, Shuzo Abe, and Peter P. Yannopoulos), The Journal of International Marketing (2004)

The authors examine the influence of culture on the measurement of service quality and satisfaction...