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Ethnic Identity’s Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies

Mark Cleveland, The University of Western Ontario
Michel Laroche, Concordia University, Montreal, QC
Nicolas Papadopoulos, Carleton University

Suggested Citation

Mark Cleveland, Michel Laroche, and Nicolas Papadopoulos. "Ethnic Identity’s Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies" Journal of the Global Academy of Marketing Science 21.2 (2011): 55-71.