This paper reports on the results of an innovative IFRS Student Video Competition conducted between the authors' universities in the autumn 2009 semester. The competition provided an experiential learning opportunity for 57 graduate level students. A total of 46 recognized accounting standard-setters, partners, professors and other experts were identified, contacted and interviewed. Numerous communication technologies enabled this collaborative venture to connect the expert interviewees to the student interviewers. The end result was the creation of a series of videos on IFRS, each of 10 to 15 minutes in length, available on an educational Vimeo.com channel for the benefit of students and educators worldwide. An expansion of this innovative program to multiple universities throughout the world is possible. In addition, the program and techniques which the authors applied to IFRS pedagogy can be applied to many other emerging accounting topics, especially those that lack traditional teaching resources.