The University of Massachusetts – Amherst, the flagship campus of the University of Massachusetts system, has long been a leader in exploring new models of scholarly communication with a particular emphasis on partnering with faculty. The library has been key in the Open Education Initiative at the university, working closely with the Office of the Provost. This presentation will describe the services developed by the library, particularly through its institutional repository – ScholarWorks@UMass Amherst – and how these services have facilitated new partnerships and relationships with faculty and other stakeholders across the university. It will provide practical advice on the development of data management plans for scholarly research, the important role such plans play in setting the stage for effective research data management and ways in which new alternative metrics are influencing the landscape.