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Article
Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications
LMU Librarian Publications & Presentations
  • Marie R. Kennedy, Loyola Marymount University
Document Type
Article
Publication Date
1-1-2013
Abstract

This article reports on the design and findings of a project concerning the feasibility of a collaborative model to benchmark the marketing of electronic resources in institutions of higher education. This inter-national project gathered 100 libraries to move in lockstep through the process of a typical marketing cycle that included running a brief marketing campaign and reporting findings to each other. The findings show good reasons and strong support for this kind of model.

Publisher Statement

Kennedy, Marie R. 2013. Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications. Collaborative Librarianship 5(1).

Citation Information
Marie R. Kennedy. "Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications" (2013)
Available at: http://works.bepress.com/marie_kennedy/26/