Presentation
Collaborative Marketing for Electronic Resources ER&L presentation
LMU Librarian Publications & Presentations
Document Type
Conference Presentation
Publication Date
1-1-2012
Disciplines
Abstract
This presentation reports on the results of an international collaborative project with 100 libraries to benchmark the marketing of electronic resources. In the presentation I describe the impetus for the project, the project planning, the execution and results of this effort. The talk highlights the collaborative aspect of the project.
Citation Information
Kennedy, M. (2012). Collaborative Marketing for Electronic Resources ER&L presentation [Conference Presentation]. Electronic Resources & Libraries, Austin. TX. https://www.slideshare.net/orgmonkey/marie-kennedy-erl-2012-presentation
This research was presented at the annual conference of Electronic Resources & Libraries, Austin TX.