Book
Marketing Your Library's Electronic Resources: A How-To-Do-It Manual
(2013)
Abstract
It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes:
- Four complete programs from both public and academic libraries
- A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models
- Numerous examples of well-executed plans and outcomes
Keywords
- marketing,
- marketing plan,
- electronic resources,
- library
Disciplines
Publication Date
March, 2013
Publisher
Neal-Schuman
Series
A How-To-Do-It Manual for Librarians
Citation Information
Marie R. Kennedy and Cheryl LaGuardia. Marketing Your Library's Electronic Resources: A How-To-Do-It Manual. Chicago(2013) Available at: http://works.bepress.com/marie_kennedy/21/