Articles

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It’s football but not as you know it: Using Public Relations to promote the world game in Australia, Humanities & Social Sciences papers (2007)

Extract

Public relations is arguably the least understood and most under-utilised of all the tools...

 

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Applying the Public Relations Function to the Business of Sport, International Journal of Sports Marketing and Sponsorship (2005)

Public relations practice in sport is not always evident, yet to the contemporary sports business,...

 

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Public Relations in English County Cricket, Corporate Communications: An International Journal (2005)

Contemporary organisations have come to understand that they can differentiate themselves and their offerings and...

 

Contributions to Books

Sports public relations, The Marketing of Sport (2007)

The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by...

 

The sports integrated marketing communications mix, The Marketing of Sport (2007)

The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by...

 

Sports Public Relations: The strategic application of public relations to the business of sport, Where sport marketing theory meets practice. Selected papers from the Second Annual Conference of the Sport Marketing Association (2005)

The collection of outstanding papers contained within this manuscript is drawn from over one hundred...