The sports integrated marketing communications mix
Article comments
Hopwood, M. (2007) The sports integrated marketing communications mix, in Chadwick, S and Beech, J (Eds) The Marketing of Sport. London, FT Prentice Hall. ISBN: 9780273688266.
To obtain a copy of this publication please contact FT Prentice Hall.
Copyright © Pearson Education, 2007.
Abstract
The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.
Suggested Citation
Maria Hopwood. "The sports integrated marketing communications mix" The Marketing of Sport. Ed. Chadwick, S and Beech, J. London: FT Prentice Hall, 2007.
Available at: http://works.bepress.com/maria_hopwood/6