BA (Hons)(Teesside) MA (Hertfordshire) MSc (Stirling) Maria joined Bond University in 2006 following 20 years' lecturing at the University of Teesside in North East England. During her career, Maria has taught a wide range of business communication related subjects at both undergraduate and postgraduate level. Her subject specialism of Public Relations has developed from a teaching and research background in marketing communications and she earned a Master of Science (with Distinction) in Public Relations from the University of Stirling in 2004. She also has a Master of Arts in English Literature from the University of Hertfordshire and a Bachelor of Arts (Honours) in Humanities from the University of Teesside. Maria has a keen interest in developing Public Relations education and she is a full member of both the Public Relations Institute of Australia and the UK Chartered Institute of Public Relations. Maria's research interest is into sports public relations which means that her work is recognised by the disciplines of both public relations and sports management. She has published in Corporate Communications: An International Journal, The International Journal of Sports Marketing and Sponsorship, Sport Marketing Europe and in leading edited texts in the sports marketing field. Maria is a regular conference presenter at the Chartered Institute of Public Relations, the Sports Management Association of Australia and New Zealand and the European Association for Sport Management.
Articles
It’s football but not as you know it: Using Public Relations to promote the world game in Australia, Humanities & Social Sciences papers (2007)
Extract
Public relations is arguably the least understood and most under-utilised of all the tools...
Applying the Public Relations Function to the Business of Sport, International Journal of Sports Marketing and Sponsorship (2005)
Public relations practice in sport is not always evident, yet to the contemporary sports business,...
Public Relations in English County Cricket, Corporate Communications: An International Journal (2005)
Contemporary organisations have come to understand that they can differentiate themselves and their offerings and...
Contributions to Books
Sports public relations, The Marketing of Sport (2007)
The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by...
The sports integrated marketing communications mix, The Marketing of Sport (2007)
The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by...
Sports Public Relations: The strategic application of public relations to the business of sport, Where sport marketing theory meets practice. Selected papers from the Second Annual Conference of the Sport Marketing Association (2005)
The collection of outstanding papers contained within this manuscript is drawn from over one hundred...