Gender Mainstreaming in International news: A Case Study of the Inter Press Service
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From 1994 to 1999, the global news agency Inter Press Service (IPS) implemented a gender mainstreaming policy in its newsrooms. This study examined organizational changes and news coverage that IPS advocated, as well as methods employed to bring about these changes. It shows that IPS has not been able to mainstream gender into all aspects of the organization and news coverage, and it considers reasons for the lacking implementation of the policy, while documenting IPS's efforts to improve women's access and representation in international news.
Margaretha Geertsema. "Gender Mainstreaming in International news: A Case Study of the Inter Press Service" Journalism & Mass Communication Quarterly 86.1 (2009): 65-84.
Available at: http://works.bepress.com/margaretha_geertsema/10