Regulation 1169/20111 of the European Parliament and the Council is hardly new, yet debate around it continues to gain momentum in academic literature and the food business community, including in the latter case on new media and social networks. This appears to be due not just to the intrinsic relevance of the law but also to its delayed introduction, along with pending uncertainties and the need for further disambiguation. It has already required two separate clarifications from the EC services, in the form of “Questions andAnswers” documents - the second due to be published at the time of writing.