Articles

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Implementing Assessment in an Outcome-Based Marketing Curriculum (with Norm A. Borin and Brian C. Tietje), Journal of Marketing Education (2008)

This article describes the development and implementation of assessment in our new outcome-based marketing curriculum...

 

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A Replicable, Zero-Based Model for Marketing Curriculum Innovation (with Norm A. Borin and Brian C. Tietje), Journal of Marketing Education (2007)

As university curriculums inevitably change, their evolution typically occurs through a series of minor incremental...

 

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Cultural Influences in Negotiations: A Four Country Comparitive Analysis (with Allan Bird, Mark F. Peterson, Mahesh Shankarmahesh, and Terri R. Lituchy), International Journal of Cross Cultural Management (2007)

Empirical work systematically comparing variations across a range of countries is scarce. A comprehensive framework...

 

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Cultural tendencies in negotiation: A comparison of Finland, India, Mexico, Turkey, and the United States (with Allan Bird, Mahesh Shankarmahesh, Zeynep Aycan, Jorma Larimo, and Didimo Dewar Valdelamar), Journal of World Business (2006)

In this era of increased global cooperation, a growing number of negotiators conduct business in...

 

Contributions to Books

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Negotiations in International Marketing (with Allan Bird), New World Marketing (2007)
 

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Integrating the Hofstede dimensions and twelve aspects of negotiating behavior: A six country comparison (with Allan Bird), Comparing Cultures: Dimensions of Culture in a Comparative Perspective (2004)

In the more than 25 years since Hofstede's seminal work on culture first appeared, cross-cultural...