"The Nature and Implications of Consumers’ Experiential Framings of Failure in High-Risk Service Contexts" by Linda Tuncay Zayer

Linda Tuncay Zayer

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The Nature and Implications of Consumers’ Experiential Framings of Failure in High-Risk Service Contexts

Journal of Service Research (2015)

Linda Tuncay Zayer, Loyola University Chicago
Cele C. Otnes, University of Illinois at Urbana-Champaign
Eileen Fischer, York University

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Keywords

health care services,
consumer behavior

Disciplines

Marketing

Publication Date

2015

Citation Information

Linda Tuncay Zayer, Cele C. Otnes and Eileen Fischer. "The Nature and Implications of Consumers’ Experiential Framings of Failure in High-Risk Service Contexts" Journal of Service Research (2015)
Available at: http://works.bepress.com/linda_tuncay_zayer/8/