Referred Journal Articles

Link

Exploratory-triangulation design in mixed methods studies: A case of examining graduating seniors who meet hospitality recruiters’ selection criteria., Tourism and Hospitality Research (2013)

This article introduces the exploratory-triangulation mixed methods approach to hospitality and tourism research. A specific...

 

Link

Spreading Social Media Messages on Facebook: An Analysis of Restaurant Business-to-Consumer Communications (with Bei Yu), Cornell Hospitality Quarterly (2013)

As a method of determining what types of social media messages work best for hospitality...

 

Link

A Comparison of Graduating Seniors Who Receive Job Offers and Those Who Do Not according to Hospitality Recruiters’ Selection Criteria (with Charlie R. Adams and Du Feng), International Journal of Hospitality Management (2012)

This study used an exploratory mixed methods approach to identify the characteristics possessed by hospitality...

 

Link

Seeking jobs on social media: Are you ready?, HOSTEUR™ (2011)

This paper answers three research questions:

1. What is social media? 2. How do companies...

 

Link

Factors influencing hospitality recruiters' hiring decisions in college recruiting (with Charlie R. Adams and Margret Ann (Peggie) Price), Journal of Human Resources in Hospitality & Tourism (2011)

The purpose of this study was to assess the criteria employed by hospitality recruiters to...

 

Link

Classifying Business Marketing Messages on Facebook (with Bei Yu), The Internet Advertising (IA 2011) Workshop at the 34th Annual International ACM SIGIR Conference (2011)

Companies are increasingly using social media for marketing purposes. In this study we first demonstrate...

 

Link

Summer camps as a means to recruit prospective college students (with Deborah C. Fowler and Jingxue (Jessica) Yuan), Event Management (2010)

Recent literature has revealed summer camps, as educational and scientific events, can be used as...

 

Contributions to Books

Developing a typology of social media messages: A preliminary analysis of restaurants' Facebook posts (with Bei Yu and Miam Chen), Advances in Service Quality, Innovation and Excellence (2011)

This study adopted a grounded theory approach and developed a typology of social media messages...

 

Link

Toward predicting poularity of social marketing messages (with Bei Yu and Miam Chen), Social Computing, Behavioral-Cultural Modeling and Prediction: Lecture Notes in Computer Science (2011)

Computing, Behavioral-Cultural Modeling and Prediction: Lecture Notes in Computer Science (pp. 317-324). Heidelberg, Germany: Springer....

 

Selected Conference Papers

PDF

Meeting the Assumptions Underlying Statistical Methods Used in Tourism Research: A Review of Articles Published in a Korean-Language Journal and an English-Language Journal (with Hyojin Kim, Kwang-Woo Lee, and Betty Lee Stout), Graduate Student Research Conference in Hospitality and Tourism (2011)

The aim of this study is to compare the consideration given to statistical assumptions by...

 

PDF

Social Media as an Employee Recruitment Tool (with Sarah L. Bicky), Graduate Student Research Conference in Hospitality and Tourism (2011)

Social media can be used in the hospitality industry as a recruiting tool. Social networking...

 

PDF

An Analysis of Information Sources for Trust Development in Managerial Relationships (with Yung-Kuei Huang), Graduate Student Research Conference in Hospitality and Tourism (2011)

In view of different information-processing approaches over the course of a managerial relationship, this paper...

 

PDF

Organizational Impression Management Behaviors in Social Media: A Perspective of a Social Networking Site (with Kelsey H. Terrell), Graduate Student Research Conference in Hospitality and Tourism (2011)

In the macro-organizational level, Impression management (IM) is the study of how organizations attempt to...