Working Papers
Advertising creativity : The view across the meeting room and across cultures (2008)
Factors that impact advertising creative excellence are investigated by surveying advertising creatives in three countries,...
Developing a quality-of-life measure to assess the impact of community services: The case of Australian community banks, * (2008)
In this paper we report on findings of a study designed to develop and test...
Measuring Firm-Employee Relationship Strength (2008)
This paper reports the findings from an assessment of a measure used to determine levels...
The Marketing of Legal but Potentially Harmful Products and CSR: The Gaming Industry View (2008)
A number of industries sell products such as tobacco, alcohol and gambling that, although legal,...
The relationship-service-profit chain: Conceptual framework and propositions (2008)
This paper proposes an expanded relationship-service-profit chain as a business success model based on a...