Developing a quality-of-life measure to assess the impact of community services: The case of Australian community banks

Lester Johnson, Melbourne Business School

Abstract

In this paper we report on findings of a study designed to develop and test measures suitable to assessing the perceived comparative contribution of Australian community banks and other more conventional banks to communities served, and the perceived impact of these banks on the well being and quality of life of individuals who reside in those communities. Findings reveal that perceptions of the contribution of community banks to the sense of community and individual well being are significantly more favorable than those of more conventional banks.