Professor Johnson was Professor of Marketing and MBA Program Director at Mt. Eliza Business School and, prior to that, he was Professor of Marketing at the Graduate School of Business at the University of Sydney, where he was also Director of the Ph.D Program from 1996 to 1997. He is Editor of the Australasian Journal of Market & Social Research, Associate Editor of International Journal of Service Industry Management and on the Editorial Board of Journal of Services Marketing and Australasian Marketing Journal. During more than 35 years in teaching, Lester has consulted to many public and private sector organisations, mainly in marketing research and customer satisfaction measurement. He was elected one of three inaugural Fellows of the Australian New Zealand Marketing Academy (ANZMAC)in 2004 and in 2007 was elected a Fellow of the Australian Market & Social Research Society.
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Advertising creativity : The view across the meeting room and across cultures (2008)
Factors that impact advertising creative excellence are investigated by surveying advertising creatives in three countries,...
Developing a quality-of-life measure to assess the impact of community services: The case of Australian community banks, * (2008)
In this paper we report on findings of a study designed to develop and test...
Measuring Firm-Employee Relationship Strength (2008)
This paper reports the findings from an assessment of a measure used to determine levels of...
The Marketing of Legal but Potentially Harmful Products and CSR: The Gaming Industry View (2008)
A number of industries sell products such as tobacco, alcohol and gambling that, although legal,...
The relationship-service-profit chain: Conceptual framework and propositions (2008)
This paper proposes an expanded relationship-service-profit chain as a business success model based on a blending...