Lawrence has been involved in 'international operations' for about 25 years, with extensive spells in a number of foreign locations - predominantly the Nordic countries. He is extensively published in the field of international marketing and is on the editorial boards of four international journals.
language
The importance of language in international knowledge transfer (with Denice Welch), Management International Review (2008)
Abstract &#; Drawing on insights from managerially-oriented literature, this article explores the role of management...
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Re-internationalisation: exploration and conceptualisation (with Catherine Welch), International Business Review (2009)
Re-internationalisation represents a research challenge for the internationalisation process and international entrepreneurship fields. Many companies...
Towards more realistic conceptualisations of foreign operation modes (with Gabriel Benito and Bent Petersen), Journal of International Business Studies (2009)
We address a long-standing discrepancy between theory and practice regarding how firms choose, use, and...