Contribution to Book
Business to Business Media Selection; Advertising Media Selection
Wiley Encyclopedia of Marketing
(2010)
Disciplines
Publication Date
2010
Editor
J. Sheth
Publisher
John Wiley & Sons
Citation Information
Lawrence Soley and K. Krueger. "Business to Business Media Selection; Advertising Media Selection" New YorkWiley Encyclopedia of Marketing (2010) Available at: http://works.bepress.com/lawrence_soley/10/