An analysis of the special issue of this volume introducing a project seeking to present some distinctly European perspectives on business ethics and corporate social responsibility. The discussion contextualizes the original papers, anticipates the responses to these papers that will appear in an issue of BE:ER scheduled to immediately follow publication of this issue of Business & Society Review (de George, 2008; Phillips, 2008; Thompson, 2008). The discussion explores and presents the European perspective on corporate social responsibility, serving as an effective polyphony that is revelatory rather than deterministic and exists in common with another work including this notion in its approach to presenting material.