Libraries have reinvented themselves to remain relevant in the 21st Century. During the early 1990s voters pushed towards “reinventing government.” Like governments in the 1990s, libraries are operating in a new environment and community that forces them to advocate their own relevancy against competitors and attract millennials as the next generation of library users. This paper examines how libraries are “reinventing” themselves and discusses key business management principles libraries must adopt to compete in a more diverse and abundant information environment.