Sun protection motivational stages and behavior: skin cancer risk profiles

Sherry L. Pagoto, University of Massachusetts Medical School
Dennis McChargue, University of Nebraska
Kristin L. Schneider, University of Massachusetts Medical School
Jessica Werth Cook, University of Illinois

Abstract

OBJECTIVE: To create skin cancer risk profiles that could be used to predict sun protection among Midwest beachgoers.

METHOD: Cluster analysis was used with study participants (N=239), who provided information about sun protection motivation and behavior, perceived risk, burn potential, and tan importance. Participants were clustered according to their risk profiles; 4 distinct risk profiles emerged.

RESULTS: Analyses revealed that risk profiles were significantly different on sun protection motivation and behavior and marginally different in terms of sun tanning behavior.

CONCLUSION: Given the complexity of risk factors, an examination of clusters, rather than factors in isolation, may more accurately depict sun protection behavior.