Within the archival community, the concept of personal archives has evolved from that of the private papers of well-known and/or powerful individuals (literary manuscripts, private diaries of administrators, etc.) to incorporate the daily recordkeeping and memory practices of potentially all individuals, regardless of their status. With the advent of digital technologies, the ability to create and share evidence of self, family, and community has grown in the public consciousness. Richard Cox’s new book Personal Archives and a New Archival Calling is an appeal to archivists to tap into this increased awareness and to develop a “new partnership” with the public.