Copyright (c) 2009 All rights reserved. http://works.bepress.com/ken_brunson Recent documents in Ken Brunson en-us Sun, 31 May 2009 08:07:30 PDT 3600 http://works.bepress.com/ken_brunson/1 http://works.bepress.com/ken_brunson/1 Wed, 24 Sep 2008 13:08:04 PDT Mounting conflict brews between collegiate textbook publishers and their end users, college students. Currently, issuing a new textbook edition every 2-3 years provides the only primary revenue source for publishers and authors while escalating prices have spawned alternative outlets of new and used textbooks for students seeking lower prices. A popular publisher solution focuses on electronic textbooks, however, will college students adopt that technology? Research in this study of almost 800 Liberty University residential students reveals a strong reluctance to embrace e-books, and provides insightful rationale for such avoidance behavior. Kendrick W. Brunson