Article
The Positivity and Negativity of American Iconicity: How to Manipulate Hot and Cool Responses Towards American Iconic Brands?
Society for Personality and Social Psychology Annual Meeting, 28-30 January 2010
Publication Type
Conference Paper
Publication Date
1-2010
Discipline
City or Country
Las Vegas, NV
Citation Information
L. Kwan, Chi-Yue CHIU and Angela K.-Y. LEUNG. "The Positivity and Negativity of American Iconicity: How to Manipulate Hot and Cool Responses Towards American Iconic Brands?" Society for Personality and Social Psychology Annual Meeting, 28-30 January 2010 (2010) Available at: http://works.bepress.com/kayeeangela_leung/13/