Dr. Katie M. Abrams' examines the characteristics and impacts of various communication channels and messages and their influence on people's attitudes toward agricultural issues and products. She has conducted research on consumers' attitudes and understanding of organic, natural, environmental, and animal welfare labeling on meat products. As a scholar in the field of Agricultural Communications, she has broad research interests in examining how information about agriculture and its numerous sub-topics is received and perceived.
No subject area
Naturally confused: consumers’ perceptions of all-natural and organic pork products, Agriculture and Human Values (2010)
Consumers are bombarded with labels and claims that are intended to address their concerns about...