Articles
Hired Guns and Moral Torpedoes: Balancing the Competing Moral Duties of the Public Relations Professional (with Kevin Gibson), PRism (2011)
The Ethics of Lobbying: Testing an Ethical Framework for Advocacy in Public Relations, Journal of Mass Media Ethics (2010)
This study evaluates the ethical criteria lobbyists consider in their professional activities using Ruth Edgett’s...
Connections between Lobbying, Public Relations and Advocacy, Public Relations Journal (2009)
The article by Dr. Berg examines the communication and public relations activities lobbyists are involved....
Reconsidering Public Relations’ Infatuation with Dialogue: Why Engagement and Reconciliation Can Be More Ethical Than Symmetry and Reciprocity (with Kevin L. Stoker), Journal of Mass Media Ethics (2006)
Advocates of dialogic communication have promoted two-way symmetrical communication as the most effective and ethical...
Proceedings
A Description of Lobbying as Advocacy Public Relations, Proceedings of International Public Relations Research Conference: Roles and Scopes of Public Relations (2007)
This study defines lobbying as advocacy public relations. Data were collected from self-administered surveys of...
Book Chapters
[In Press] The World is a….Network: Social Media and Cause Networks in the Girl Effect Movement (with Sarah Feldner), Public Relations and New Media (2011)