Toward the goal of better e-book design to support early literacy learning, this study investigates analytic tools for examining design qualities of e-books for young children. Three researchbased analytic tools related to e-book design were applied to a mixed genre collection of 50 ebooks from popular online sites. Tool performance varied across design categories (e.g., multimedia) and administration revealing comparative strengths and weaknesses. Results inform researchers and educators who are engaged in designing and evaluating e-books as material resources in early literacy teaching and learning.