Article
Prospering in the United States
Chinese Enterprises in the United States 2013
(2013)
Abstract
Japan’s previous experience as new kids on the (FDI) block in the US can help guide China’s rise to success in that market. Thoughtful navigation of stakeholder management, political processes, and institutional systems can help avoid negative publicity. By approaching slowly though greenfield investments in place of M&As and assembly facilities as a stepping stone to full local production and attention to corporate social responsibility (CSR), China can focus efforts on local integration and the creation of linkages without damaging their brand. These strategies will help form strong networks through which China can build its brand and become insiders in the host country.
Disciplines
Publication Date
2013
Citation Information
Karl P. Sauvant, "Prospering in the United States,” in Chinese Daily, Chinese Enterprises in the United States 2013 (New York: China Daily, 2013), pp. 206-207.