Striking a balance between what your patrons want versus what they need is a daily challenge. This presentation will discuss the Media Center's Outreach and efforts on behalf of the students and faculty of the Boston College Community, as well as our hopes for the future. The Media Center is O'Neill Library's non-print collection of visual materials, audio recordings, And computer data files (an inventory of over 20,000 items on a variety of formats). In addition to the physical collection, the Media Center (with partners) also supports a Streamed Film Collection initiative and owns the digital rights to almost 100 documentary titles.