John Rossiter joined the Department of Marketing at the University of Wollongong in July 1999, where he is Research Professor of Marketing. For the previous 10 years he was Professor of Marketing at the Australian Graduate School of Management, UNSW. He is also permanent Visiting Professor of Marketing at the Rotterdam School of Management, The Netherlands. Professor Rossiter is a Fellow of the American Psychological Association and a Fellow of the Market Research Society of Australia. Professor Rossiter has written 7 books and published numerous journal articles and is Australia's most-cited marketing scholar (Social Sciences Citation Index). He is best known worldwide for his textbooks, Rossiter and Percy, Advertising Communications and Promotion Management, McGraw-Hill, 1997, and Rossiter and Danaher, Advanced Media Planning, Kluwer, 1998.
Articles
A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking, Faculty of Commerce - Papers (2012)
This article provides a new, C-OAR-SE-based, contrastive measure that distinguishes “brand love” from “brand liking.”...
A new measure of social classes, Faculty of Commerce - Papers (2012)
Social classes' `way we liveÿ values remain a major influence on consumers' retail store choices,...
Print advertising: celebrity presenters (with Ale Smidts), Faculty of Commerce - Papers (2012)
This study validates Rossiter and Percy's (1987) hook theory of presenter characteristics, for celebrity presenters....
Brand positioning: The three-level positioning procedure, Faculty of Commerce - Papers (2011)
Comparing perceptions of marketing communication channels (with Peter J. Danaher), Faculty of Commerce - Papers (2011)
Purpose ÿ The purpose of this study is threefold: To compare many old and new...
Books
Measurement for the Social Sciences: The C-OAR-SE Method and Why It Must Replace Psychometrics, Faculty of Commerce - Papers (2011)
This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for...
Marketing Communications: theory and applications (with Steven Bellman), (1 ed.). Frenchs Forest, NSW (2005)
Contributions to Books
Creating powerful brand names (with Tobias Langner and Franz-Rudolf Esch), in S. Diehl & R. Terlutter (Eds.), International Advertising and Communication: Current Insights and Empirical Findings (2006)
Brands with a consumer-relevant and unique brand positioning are often preferred in purchase decisions. Hence,...
Presentations
Three good reasons NOT to use five and seven point Likert items (with Sara Dolnicar, Bettina Grun, and Friedrich Leisch), Faculty of Commerce - Papers (2011)
One of the main sources of knowledge development in tourism has been survey research. Through...
An initial empirical guide to translating between different answer formats (with Sara Dolnicar and Bettina Grun), European Marketing Academy (EMAC) Conference Proceedings Copenhagen (2010)
Surveys research remains the most popular source of market knowledge. Yet, there is notone established...
Not offering don't know options in brand image surveys contaminates data (with Sara Dolnicar), Faculty of Commerce - Papers (2009)
The aims of this study were (1) to understand the extent to which offering or...
Extending Rungie et al.'s model of brand image stability to account for heterogeneity (with Sara Dolnicar and Bettina Grun), Proceedings of the Europrean Marketing Academy Conference Reykjavik, Iceland (2007)
Rungie et al. (2005) recently proposed a model that describes the reliability and stability of...
Breast cancer detection messages in Australian print media advertising - are they promoting correct information? (with Sandra Jones), Faculty of Health and Behavioural Sciences - Papers (2002)
With breast cancer now the leading cause of cancer deaths among women in the western...