"The ‘Risky Business’ of Binge Drinking among College Students: Using Risk Models for PSAs and Anti-Drinking Campaigns" by Joyce Wolburg

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The ‘Risky Business’ of Binge Drinking among College Students: Using Risk Models for PSAs and Anti-Drinking Campaigns

Journal of Advertising (2001)

Joyce Wolburg, Marquette University

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Disciplines

Mass Communication and
Public Relations and Advertising

Publication Date

2001

Citation Information

Joyce Wolburg. "The ‘Risky Business’ of Binge Drinking among College Students: Using Risk Models for PSAs and Anti-Drinking Campaigns" Journal of Advertising Vol. 30 Iss. 4 (2001)
Available at: http://works.bepress.com/joyce_wolburg/9/