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Understanding the 'Social Gifts' of College Drinking Rituals: An Alternative Framework for PSA Developers

Joyce Wolburg, Marquette University
Deborah Treise
Cele Otnes

Suggested Citation

Joyce Wolburg, Deborah Treise, and Cele Otnes. "Understanding the 'Social Gifts' of College Drinking Rituals: An Alternative Framework for PSA Developers" Journal of Advertising 28.2 (1999): 35-49.



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