Joshua A. Shuart, Ph.D., Associate Professor, teaches primarily in the Sport
Management program, and arrived at Sacred Heart in 2002. Dr. Shuart earned his Ph.D. in
Sport Management from the University of Connecticut, an MA in English from St.
Bonaventure University, and a BA in Communication Arts from Grove City College. 

Prior to coming to Sacred Heart University, Professor Shuart worked as a Research
Associate with the Laboratory for Leisure, Tourism & Sport in Storrs, CT. In 2003, he
was named a Sam M. Walton Free Enterprise Fellow and worked with students as a Faculty
Advisor to the Students in Free Enterprise (SIFE). He is a Faculty Mentor to the
Men's Baseball team at Sacred Heart, and mentors several undergraduate and graduate
Welch Scholars. 

Dr. Shuart has consulted with numerous organizations, teams and corporations, including:
ESPN, World Wrestling Entertainment, The Harlem Globetrotters, Madison Square Garden, and
the Bridgeport Sound Tigers. 

Dr. Shuart is the Associate Editor of the New England Journal of Entrepreneurship (NEJE).



New Media and International Business (with James Santomier and Artur Costabiei), Business Faculty Publications (2012)

Chapter in a textbook devoted to the organization, governance, business activities, and cross-cultural context of...



Sport New Media (with James Santomier), Business Faculty Publications (2008)

One of the dominant strategies currently used to address increased complexity in competitive business environments...



Sport Venue Construction, Naming Rights, and Politics in the New York Metropolitan Region (with James Santomier), Business Faculty Publications (2008)

Sport als ein zunehmend eigenständiger Ausschnitt aus den vielfältigen kulturellen und kreativen Angeboten ist längst...



The Professional Bull Riders Tour: Growth and Development of a Niche Sport (with Peter A. Maresco), Business Faculty Publications (2008)

The Professional Bull Riders Tour (PBR) presents an opportunity to study a niche sport in...



Heroes in Sport: Assessing Celebrity Endorser Effectiveness, Business Faculty Publications (2007)

The use of celebrities, and particularly athletes, to influence consumers and sell products is not...


Contributions to Books



Politics and Naming Rights: Assessing NY's Sport Venues (with James Santomier), North American Society for Sport Management Conference (NASSM 2008) (2008)

Abstract of a presentation made by James Santomier and Joshua Shuart at the May 28-31,...


Book Reviews


The Playmasters (Book Review), Business Faculty Publications (2003)

Book review by Joshua Shuart.

Ham, Eldon L. The Playmasters: From Sellouts to Lockouts-An Unauthorized...