Joseph Turow is Robert Lewis Shayon Professor of Communication at Penn's Annenberg School for Communication. • He is the author of more than 60 articles and 9 books on mass media industries. • His continuing work on the internet, marketing and society has received a great deal of attention from the popular press as well as the research community. • He has written about media in the popular press, including American Demographics magazine and The Los Angeles Times. • His research has received financial support from the Robert Wood Johnson Foundation, the Kaiser Family Foundation, Federal Communications Communication, MacArthur Foundation and National Endowment for the Humanities, among others. • The winner of a number of conference-paper and book awards, he was a Chancellor's Distinguished Lecturer at LSU and a Potruck Distinguished Lecturer at Penn State. • He currently serves on the editorial boards of the Journal of Broadcasting and Electronic Media, Poetics, and New Media and Society.
Consumer Privacy
The FTC and Consumer Privacy in the Coming Decade (with Chris Jay Hoofnagle, Deirdre K. Mulligan, Nathaniel Good, and Jens Grossklags), Federal Trade Commission (2006)
Large majorities of consumers believe that the term "privacy policy" conveys a baseline level of...
Marketing
A Major Transformation, Departmental Papers (ASC) (2006)
We argue strenuously, strenuously against the naive sentimentalism on the part of companies that insist...
No subject area
Have They Got a Deal For You: It's Suspiciously Cozy In the Cybermarket, Departmental Papers (ASC) (2005)
A couple of years ago, in an undergraduate seminar I taught called "Spam and Society,"...
Open to Exploitation: America's Shoppers Online and Offline (with Lauren Feldman and Kimberly Meltzer), Departmental Papers (ASC) (2005)
Most Americans who use the Internet have little idea how vulnerable they are to abuse...
Discussions of Health Web Sites in Medical and Popular Media (with Kara Coluccio, Alyssa Hersh, Lee Humphreys, Lela Jacobsohn, and Nadia Sawicki), Departmental Papers (ASC) (2003)
To what extent and how do medical and popular media discuss issues of quality when...
Television entertainment and the US health-care debate, Departmental Papers (ASC) (1996)
Some experts on the media say that entertainment can be more successful than news at...
Hidden Conflicts and Journalistic Norms: The Case of Self-coverage, Departmental Papers (ASC) (1994)
Because news and entertainment firms are increasingly under the same corporate umbrellas, it is likely...