Articles «Previous Next»

Volunteer Web Site Effectiveness: Attracting Volunteers via the Web

Adrian Goh, University of North Carolina at Charlotte
Joseph A. Allen, University of Nebraska at Omaha
Steven G. Rogelberg, University of North Carolina at Charlotte
Anna Currie, North Carolina State University at Raleigh

Article comments

© 2010 International Journal of Volunteer Administration

Abstract

Volunteer programs are shifting towards the use of web sites to recruit volunteers. Using previously recommended practices for web site management, the authors analyzed 93 web sites of volunteer-based animal welfare organizations regarding 14 best practices in web design and management. On average, the organizations used nine of the 14 best practices. The most commonly used practices included (1) providing a link to the volunteer program web page and (2) providing an organizational mission statement. The least commonly used practices included (1) providing information for future orientation sessions and (2) providing a volunteer program mission statement. Analyses further indicated that the number of best practices used is related to the number of volunteers at each program even after controlling for the overall size of the organization or the availability of resources (i.e., total revenue). Implications for volunteer resource managers are discussed.

Suggested Citation

Adrian Goh, Joseph A. Allen, Steven G. Rogelberg, and Anna Currie. "Volunteer Web Site Effectiveness: Attracting Volunteers via the Web" International Journal of Volunteer Administration 27.1 (2010): 1-11.
Available at: http://works.bepress.com/joseph_allen/29