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Using the Web to Effectively Attract Volunteers to Non-Profit Organizations

Adrian Goh, University of North Carolina at Charlotte
Joseph A. Allen, University of Nebraska at Omaha
Steven G. Rogelberg, University of North Carolina at Charlotte
Anna Currie, North Carolina State University at Raleigh

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© 2009 International Journal of Volunteer Administration.

Abstract

Non-profit organizations often rely on volunteers to help staff and sustain organizational services, functions, and programs. The web is a critical vehicle for attracting these needed volunteers. The authors searched the available literature and reviewed close to 100 non-profit organizational websites to identify best practices of note. Fourteen best practices in web site design are forwarded and discussed.

Suggested Citation

Adrian Goh, Joseph A. Allen, Steven G. Rogelberg, and Anna Currie. "Using the Web to Effectively Attract Volunteers to Non-Profit Organizations" International Journal of Volunteer Administration 26.3 (2009): 55-65.
Available at: http://works.bepress.com/joseph_allen/27