"Using Intellectual Property Law to Promote Human Flourishing for “Market Women” | Section of Intellectual Property Law.pdf" by J. Janewa Osei Tutu

Article

Using Intellectual Property Law to Promote Human Flourishing for “Market Women” | Section of Intellectual Property Law.pdf

Landslide Magazine (2018)

J. Janewa Osei Tutu

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Abstract

IP laws can be used as a tool for promoting human flourishing and human development if entrepreneurial women in developing countries, such as Ghana, can better use IP rights to advance and promote their enterprises. For example, while driving from Accra to Cape Coast, I observed several small stalls on the side of the road with names on them. Clearly small enterprises, the stalls had no obvious branding aside from the handwritten names of the women who appeared to be the proprietors. These women wrote their names on their stalls —Abena, Akua, and Charity—in an attempt to distinguish their enterprises from one another. But the names alone did not communicate very much to the potential customer. With some awareness of how to create and use trademarks, these women could more effectively build their distinctive brands, and grow their businesses. Women, especially those who are elderly or who are the sole adult income earner in their household, are more likely to live in poverty. However, IP laws, properly used, can play a positive role in promoting human development.

Keywords

intellectual property,
development,
gender,
poverty

Disciplines

Publication Date

Spring March 30, 2018

Citation Information

J. Janewa Osei Tutu. "Using Intellectual Property Law to Promote Human Flourishing for “Market Women” | Section of Intellectual Property Law.pdf" Landslide Magazine Vol. 10 Iss. 4 (2018)
Available at: http://works.bepress.com/joseitutu/13/